A PEEK AT MY WEEK No. 1: A MAJOR FASHION MISTAKE

At the beginning of the year, I promised to share more personal insights on my blog after doing a reader survey where every single respondent said that was how I could improve my blog. I get it, that’s exactly why I read blogs. The more personal, the better, right?

It’s easy to hide behind the photos of food and DIY décor projects because deciding exactly what you do and don’t want to reveal online is a big question. As an attempt to kick things off, I thought it would be fun to share a little more about what I really get up to through this series of posts called “A peek at my week” – a little insight into a day in my work week which changes up quite radically from week to week. These posts will always be about a week (or at least few days) behind what I’m actually up to.

Sofia ClaraLots of people ask me how it is that I work with brands or have started to get invited to certain events. Most brands who work with bloggers here in Switzerland seem to go through PR companies. So a little while ago, I reached out to the PR companies with my media kit – introducing myself, my blog, my objectives and of course, my statistics.

Since, I’ve got to know the girls at the agencies quite well and tag along at events they organise.

Earlier this month, Hannah (who shot all of these photos) and I were invited to the opening of Tribu House in Geneva, a new concept store opened by the creative mind behind TRIBU Magazine.

So there I was the night before frantically texting Daniela from the PR agency about what to wear. Daniela is probably one of the most stylish people I know so when she says, “nothing too formal, just something stylish and fashionable”, all hell brakes loose as I try to think up what I possibly have that could fit that “dress code”.

So the morning of, I braided my hair in inverted braids, put on my new Zara trousers and sewed my own little black choker while I was on the train. DIY all the way! Little did I know, the Zara trousers are meant to be 7/8 length showing your ankles but my legs just aren’t long enough. You only realise these things when you see someone in the street wearing them how they are “supposed” to be worn.

Braided short hairWe spent the day in Geneva discovering all of the beautiful art work and clothes at Tribu House and getting to know some amazing young designers. It is 120 meters squared of white, instagrammable concept store perfection showcasing work from up-and-coming fashion designers including Bionda CastanaAlice McCallAlexandre BirmanPaper London, to name a few.

Tribu GvaSofia Clara Geneva
Here is Mafalda, the creative mind, rocking the 7/8 trouser look as it should be worn…

Mafalda Tribu
Tribu HouseI should have know that finding full-length trousers that actually fit my little legs was too good to be true!

Polka dot pantsWearing: Zara trousers, Topshop top (similar), thrifted clutch, DW watch, handmade choker sewn on the train, Adolfo Dominguez shoes

The other half of the store is currently showcasing Vinicius Jayme Vallorani’s work, an artist based in Berlin who I had the pleasure of meeting.

Vinicius Jayme Vallorani GenevaYou know when I was talking about one day being able to buy up-and-coming artists’ work – this is the kind of thing I was talking about! What a talent.

Tribu house opening Sofia ClaraI also met a bunch of regional bloggers at the event which was really nice. It’s kind of funny working in a fairly new industry because there aren’t all that many people to talk to about about blogging as a business (at least not here in Switzerland – we’re about 10 years behind everything).

Attending events like this obviously doesn’t happen every day in a week but I thought it would be fun to kick start with this one. I’ll also be showing little peeks of days I’m working on food posts, making DIY projects, filming videos and lots more.

Let me know what you think of this new series. If you’ve got any questions or things you’d like to know or see more of, feel free to pop them in the comments.

Have a lovely day! xS

Photos by Hannah Shan

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